This is us!

With the CECIL and Street One brands, the CBR Fashion Group has been established on the European market for decades. Street One MEN was launched in 2021.

OUR BRANDS represent different styles, but they have one thing in common: the belief that fashion is not just made for a season, but should be worn for years to come. We are dedicated to the pursuit of excellence in every way. From the selection of high-quality materials to the workmanship, we place the utmost importance on quality and attention to detail to ensure the longevity of our products. We see this as a decisive contribution to greater sustainability.

Many customers have been loyal to our brands for years. We are grateful for this. At the same time, it spurs us on to design attractive products for them anew with each collection. Thanks to our proximity to the market and our experience, we have a clear idea of their preferences, wishes and expectations. This enables our design teams to translate current fashion trends into relevant items for our customers.


We uncompromisingly focus on durability and strong quality in each of our products so that customers can enjoy their outfits for a long time.

Thanks to our fair and continuous cooperation with suppliers and independent local retail partners, we are one of the most important suppliers of fashion in Germany. The partners benefit from our many years of brand know-how and our reliability.


We work in a creative, international and modern working environment that leaves room for ideas and personal responsibility. We are open with each other and communicate transparently.


We are one of the best-known fashion companies not only in Germany, but also in Europe. That's why our brands are available wherever customers are looking for them: from small towns to metropolises and online - in 20 countries across Europe.

The CBR History.

It all began in 1980, when the founders of CBR had the entrepreneurial idea to provide the trade with high-quality, commercial collections. Our unique success story takes its course! In 2023, Street One, the first brand to be founded by the group of companies, celebrated its 40th birthday.


Foundation of CBR

CBR is founded by skilled retailers in Celle. The entrepreneurial idea: to provide retailers with high quality commercial collections.


Starting shot for Street One

The success of CBR is developed into a brand concept. Street One is the first brand to offer the market a fast-moving young fashion collection eight times a year.


Launch of CECIL

Following the success of Street One, another brand is placed in the young fashion segment with CECIL.


CBR goes international

You can now also buy fashion from the CBR brands in Austria, the Netherlands and Switzerland. Other countries will follow.


Leadership change

The founders retire from the operational business. CBR changes from an owner-managed to a management-managed company.


Entry of financial investors

Financial investment companies Cinven and Apax become majority shareholders of CBR.


Change of shareholders

After two very successful years with investors Cinven and Apax, a change of shareholders takes place in April 2007. In addition to main shareholder EQT V Ltd, the management also takes a stake in the company.


CBR goes eCommerce

CBR brands launch their own e-commerce stores.


Shareholder change

After ten years with the investor EQT, a change of shareholders takes place in February 2018. The owner is now Alteri Investors.


Market launch of Street One MEN

With Street One MEN, the company is now also launching a brand with ten collections per year in MEN Fashion.


As different and diverse as the people at CBR are, we all have one thing in common: our actions are always geared towards the needs of our customers. That's why it's always the best idea and the best argument that counts. Respect and team spirit are our basis for working together as equals.

Jim Nowak


Jim Nowak

As CEO of the CBR Fashion Group, Jim Nowak is responsible for the strategic orientation of the group and the day-to-day business of the brands. 

He has proven his product expertise at Esprit and in global management functions at Mexx, among others. Jim Nowak already worked for Street One at the beginning of his career.

Christian Rudlof


Christian Rudlof

Christian Rudlof joins the management of the CBR Fashion Group as CFO. In this position, he is responsible for the entire financial area as well as the functions IT, Logistics, Legal & Compliance, Customer Service and People & Culture.

Christian Rudlof has been working for the CBR Fashion Group since 2013 and was Head of Group Controlling & General Administration until 2016. In 2016, he took over the position of Head of Brand Controlling at Street One. Previously, he was Group Director of Controlling at Netrada Holding GmbH and held various controlling and management positions at the Otto Group.

Alteri Investors

With the British investor Alteri, the CBR Fashion Group has an excellent financial partner at its side. Alteri Investors is a specialised investor in the European retail business and was founded in November 2014. The Alteri team combines sound investment and retail expertise and provides fresh impetus for the CBR Fashion Group.

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