Working for the CBR Fashion Group: Let us introduce ourselves…

The CBR Fashion Group team forms the basis of our success. Below, four

of our employees introduce themselves and provide you with an insight into the

excitement of our daily work.

 

CBR eCOMMERCE
WORKS LIKE A START-UP COMPANY.


CBR eCommerce is sort of like the start-up company within our corporation. We market the products from Street One and CECIL online. That means we operate the online stores for both brands. But we also take care of online marketing, search engine optimization and much more.



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EXPANSION MANAGER AT CECIL: THAT'S MANY JOBS IN ONE.


I've actually got several jobs at CECIL. As the expansion manager, I'm responsible for opening the CECIL Stores. And that covers everything. For example, I have to locate the ideal properties in the cities where we don't already have stores, I have to speak to estate agents, landlords and potential partners, I have to plan the store with the architects, manage the interior building work and then work with the regional manager to organise the opening. My job is done as soon as the doors open for the first time.



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RETAIL AS A CONNECTION:
WE BRING THE CUSTOMER AND THE BRAND TOGETHER.


I started around ten years ago at Street One in sales as a District Manager. Today I’m the Head of Retail and my team and I are responsible for all of our stores. This involves everything from planning to product management, personnel recruitment and development through to the complete retail management.



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Join the TEAM!

Choose your career path with us! We support and promote the strengths of our approximately 1,200 employees, because everyone is different with uniquely individual talents. Our employees all learn from each other in an enjoyable, interesting transfer of knowledge and methods.


We are team-oriented, willing to make tough decisions and the wishes and needs of our customers are always the central focus of everything we do. We integrate newcomers into the thick of things right from the start because performance, commitment and passion count for more at CBR than titles or hierarchies.

RETAIL AS A CONNECTION:
WE BRING THE CUSTOMER AND THE BRAND TOGETHER.


I started around ten years ago at Street One in sales as a District Manager. Today I’m the Head of Retail and my team and I are responsible for all of our stores. This involves everything from planning to product management, personnel recruitment and development through to the complete retail management. We transport the “spirit” of the brand to the sales floor.

In turn, I can also report to the various departments about how the customer is experiencing our products and our brand. This makes me the link between her and the brand. We’re the point where key figures and people, where the product and the customer come together. Since we have stores all over Germany, I also travel a lot. This all makes my job unbelievably diverse, and thankfully this diversity has taught me to focus and prioritize.

My development at Street One is also certainly a product of the fact that everything here is done on an equal footing. That goes for how we treat our customers and how we treat each other within the company. I can fully apply myself and make real decisions and a real contribution. The atmosphere is very casual and open, and in the end it’s the best idea that counts.

That’s how I know I can have a real influence here.



CBR eCOMMERCE
WORKS LIKE A START-UP COMPANY.


CBR eCommerce is sort of like the start-up company within our corporation. We market the products from Street One and CECIL online. That means we operate the online stores for both brands. But we also take care of online marketing, search engine optimization and much more.

My duties are strategic online campaign planning, display/banner advertising and cooperation management. We create 12 sets of banners per brand in the widest variety of formats and sizes each year, which I then assign to different online marketers. We’ve got more than 20 different campaigns running at the moment. Our aim is to advertise our products, but also to strengthen our two brands.

I have to be a good multitasker in my job and think at least three steps ahead of the game. The Internet is fast-paced, and we have to react to new situations immediately. Which products are we focusing on today? What tactical measures support our strategic orientation? We discuss these kinds of questions every morning in our meetings.

Communication is enormously important to keep from losing sight of anything in this kind of dynamic day-to-day situation. The meetings are helpful, but so is the friendly way we treat one another. We also do a lot together outside of work, like playing paintball, visiting the Christmas market or simply going out together in the evening. That’s also typical of the start-up culture.

 

 



EXPANSION MANAGER AT CECIL: THAT'S MANY JOBS IN ONE.


I've actually got several jobs at CECIL. As the expansion manager, I'm responsible for opening the CECIL Stores. And that covers everything. For example, I have to locate the ideal properties in the cities where we don't already have stores, I have to speak to estate agents, landlords and potential partners, I have to plan the store with the architects, manage the interior building work and then work with the regional manager to organise the opening. My job is done as soon as the doors open for the first time. Last year, we opened two Own Retail and eight Wholesale stores and I was involved in seven new FAVORS stores. So I do a lot of travelling. That means a huge number of flights and trips to other countries, countless contacts and being available for 14 hours a day. My highlight : There was one day that I had to take five flights. The result: By the evening, I'd had two contracts signed for new stores. It sounds stressful but it's the job I wanted and that's what I have to do. And it's this variety that I like so much about my job. The international aspects make it particularly exciting. I often travel to different countries. The rules of the game change from place to place – from tenancy agreements and labour law to shopping behaviour. The things that work in Belgium, for example, will not necessarily produce the same results in Denmark. But with time you get to know what to look out for. And the fact that I can work with our professional sales team simply makes the work I do a lot of fun.

 

 



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