Glossary

Corner
A corner is a sales floor in a multilabel store on which CBR brands are presented exclusively and with their own shop system. The corners have a size of 50 to 70 square meters. Bigger areas are called shop-in-stores.

EBIT
The EBIT (short for: earnings before interest and tax) is a measure of a company's profitability and equates to the annual net income before interest and tax. Highlighting this balance sheet item allows for a more objective comparison of the earning power (operating income) of companies.

Menu
CBR brands provide an international standard collection for their system areas in a monthly rhythm – the so called Menu. The 80/20 percent principle permits the retail partners to weight the collection according to their location-specific requirements, therefore allowing micromarketing.