M. Kamm, J. Reismann
Street oneManaging Directors
M. Kamm, J. Nowak
CBR RETAIL & OUTLETS
CBR E-COMMERCEManaging Directors
M. Kamm, M. Weber
CBR was foundedExperienced retailers established CBR in Celle. The business idea: To supply the retail market with fast-moving commercial products.
Starting signal for STREET ONEThe CBR success is expanded into a brand concept. Street One is the first label which delivers the retail market with a young fashion collection eight times a year.
Launch of the CECIL brandCECIL brand is positioned in the young fashion segment.
CBR goes internationalCBR brands are now available in Austria, the Netherlands and Switzerland. Other countries are to follow.
Twelve collections annuallyThe number of collections of Street One is increased to twelve. Retailers are able to order new women´s fashion every month.
Launch of the Shop SystemStreet One introduces a standardized shop-in-shop system. The first Street One shops are set up in Hanover and Cologne. The first store is opened in Salzburg. In 1996 CECIL follows with its first store in Frankenberg, Germany.
24-hour-deliveryThe NOS (Never out of Stock) goods system Quick Response maximises stock turnover and provides faster movement. CBR delivers within 24 hours.
Repeat and FlashThe fast delivery programs Repeat and Flash are introduced. Following customer’s wishes and responding to their needs, these goods systems provide a super-fast reaction to real requirements.
Menu and Micro-MarketingA selection of the monthly collection (menu) is offered to system partners; with their local know-how, menu fine-tuning is adaptable to requirements with regional micro-marketing.
Increasing Output“Laura” establishes a new record: the best selling Street One T-shirt reaches the one million production landmark.
Change of LeadershipThe founders pull out of the operative business. The owner-directed business becomes a management-directed company.
Launch of CBR CompaniesThe CBR fashion brands are available under one roof. The store label CBR Companies serve a broad target group and offers retail partners a multi-label concept, especially in small towns and villages.
Entry of financial investorsThe investors Cinven und Apax become CBR shareholder.
Shareholder ChangeAfter two very successful years with investors Cinven and Apax a shareholder change is announced in April 2007. Besides the main shareholder EQT V Ltd. the company also introduces management financial participation.
CBR goes eCommerceThe CBR brands are starting their own E-Commerce shops.
New store designStreet One and CECIL proudly present their new store design concept.
CBR Companies becomes FAVORS! by cbrCBR’s own marketing concept is being reorganized and renamed. FAVORS! by cbr combines the two brands Street One and CECIL with a contemporary store design.
CBR is taking over 34 sales spacesCBR supplements its successful partner system with its own retail operation.