Working for the CBR Fashion Group: Let us introduce ourselves…

The CBR Fashion Group team forms the basis of our success. Below, four

of our employees introduce themselves and provide you with an insight into the

excitement of our daily work.

 

RETAIL AS A CONNECTION:
WE BRING THE CUSTOMER AND THE BRAND TOGETHER.


I started around ten years ago at Street One in sales as a District Manager. Today I’m the Head of Retail and my team and I are responsible for all of our stores. This involves everything from planning to product management, personnel recruitment and development through to the complete retail management.



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MY DREAM OF WORKING ABROAD CAME TRUE.


My position at CBR is brand new, so it’s unique. Around one and a half years ago the company decided to open an office in Hong Kong to ensure that our high quality standards are complied with by the local suppliers there. I am responsible for all of the logistics processes in Asia. I direct and supervise these processes and also make sure they are constantly optimized. This means that I am in contact with our suppliers in Asia and I visit their factories.



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CBR eCOMMERCE
WORKS LIKE A START-UP COMPANY.


CBR eCommerce is sort of like the start-up company within our corporation. We market the products from Street One and CECIL online. That means we operate the online stores for both brands. But we also take care of online marketing, search engine optimization and much more.



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DESIGN AT CECIL:
DIVERSITY ABOVE ALL.


The great thing about my job is that I can accompany the creation of a product from the initial trend right through to its production. I’m involved in the entire process, so the range of things I have to take care of is extremely diverse.



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Join the TEAM!

Choose your career path with us! We support and promote the strengths of our approximately 1,000 employees, because everyone is different with uniquely individual talents. Our employees all learn from each other in an enjoyable, interesting transfer of knowledge and methods.


We are team-oriented, willing to make tough decisions and the wishes and needs of our customers are always the central focus of everything we do. We integrate newcomers into the thick of things right from the start because performance, commitment and passion count for more at CBR than titles or hierarchies.

DESIGN AT CECIL:
DIVERSITY ABOVE ALL.


The great thing about my job is that I can accompany the creation of a product from the initial trend right through to its production. I’m involved in the entire process, so the range of things I have to take care of is extremely diverse.

Each of our twelve collections is divided up into a four-week rhythm. During the trend week we do research online and at stores to decide which articles we want to offer our customers in a couple of weeks. Then we travel during the next week to start getting those products lined up. We meet with our suppliers either at our offices or at their production facilities, which are often located abroad. The travelling is one of my favorite parts of the job. In the collection week that follows the collection that we set in motion the previous month is presented to our Sales Department. Order week then follows, when we tie up any remaining loose ends and the stores order the quantities they need for sales.

It’s an unbelievably fast-paced process and I wasn’t sure at first if I was really suited for it, but my concerns were completely unfounded. On the contrary, our ability to react so quickly is a great opportunity for us. It allows us to pick up on trends immediately and to continuously optimize our processes. I really can’t imagine ever getting bored here.

 



RETAIL AS A CONNECTION:
WE BRING THE CUSTOMER AND THE BRAND TOGETHER.


I started around ten years ago at Street One in sales as a District Manager. Today I’m the Head of Retail and my team and I are responsible for all of our stores. This involves everything from planning to product management, personnel recruitment and development through to the complete retail management. We transport the “spirit” of the brand to the sales floor.

In turn, I can also report to the various departments about how the customer is experiencing our products and our brand. This makes me the link between her and the brand. We’re the point where key figures and people, where the product and the customer come together. Since we have stores all over Germany, I also travel a lot. This all makes my job unbelievably diverse, and thankfully this diversity has taught me to focus and prioritize.

My development at Street One is also certainly a product of the fact that everything here is done on an equal footing. That goes for how we treat our customers and how we treat each other within the company. I can fully apply myself and make real decisions and a real contribution. The atmosphere is very casual and open, and in the end it’s the best idea that counts.

That’s how I know I can have a real influence here.



CBR eCOMMERCE
WORKS LIKE A START-UP COMPANY.


CBR eCommerce is sort of like the start-up company within our corporation. We market the products from Street One and CECIL online. That means we operate the online stores for both brands. But we also take care of online marketing, search engine optimization and much more.

My duties are strategic online campaign planning, display/banner advertising and cooperation management. We create 12 sets of banners per brand in the widest variety of formats and sizes each year, which I then assign to different online marketers. We’ve got more than 20 different campaigns running at the moment. Our aim is to advertise our products, but also to strengthen our two brands.

I have to be a good multitasker in my job and think at least three steps ahead of the game. The Internet is fast-paced, and we have to react to new situations immediately. Which products are we focusing on today? What tactical measures support our strategic orientation? We discuss these kinds of questions every morning in our meetings.

Communication is enormously important to keep from losing sight of anything in this kind of dynamic day-to-day situation. The meetings are helpful, but so is the friendly way we treat one another. We also do a lot together outside of work, like playing paintball, visiting the Christmas market or simply going out together in the evening. That’s also typical of the start-up culture.

 

 



MY DREAM OF WORKING ABROAD CAME TRUE.


My position at CBR is brand new, so it’s unique. Around one and a half years ago the company decided to open an office in Hong Kong to ensure that our high quality standards are complied with by the local suppliers there. I am responsible for all of the logistics processes in Asia. I direct and supervise these processes and also make sure they are constantly optimized. This means that I am in contact with our suppliers in Asia and I visit their factories.
Some of the things we talk about include the introduction of new IT systems for optimizing the supply chain or the quality of transfer processes.

The Chinese mentality differs greatly from the German mentality. In China, you have to gain a business partner’s trust before that partner will open up to you. Naturally, this works better in direct contact than by phone or e-mail from Germany. Today, when possible problems come up we can quickly find a solution for our suppliers, our brands and our customers. I always dreamed of working abroad, and in June of 2012 CBR made this dream come true. CBR even arranged for me to learn Cantonese and Mandarin for a year. Fortunately, one can also get along here well with English, and my Chinese colleagues always accompany when I visit a factory.

This job makes a huge contribution to my personal development, above all to expanding my intercultural skills. And CBR allowed me to take on responsibility at an early stage in my 14 years at the company. I believe that every employee is important and that CBR provides the right environment and excellent opportunities for each employee too develop their individual skills and interests.



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